Play9 Partners with The Good Paw Project
Play9 doesn't just make award-winning enrichment toys - they're helping build a stronger welfare network for dogs across the UK. Through raffle prize donations, fundraising events, and community support, Play9 helps The Good Paw Project keep dogs fed and families together when times get tough.
Meet Play9 - Home of the Roolo
Play9 is a UK-based dog enrichment and wellness brand, best known for creating the Roolo® - an award-winning treat dispenser that provides mental and physical stimulation for dogs. Founded by canine professionals and dog lovers, Play9 is committed to improving dogs' lives through innovative, science-backed enrichment products.
Their flagship product, the Roolo®, is made from super-tough, dog-safe rubber and designed to encourage instinct-led play. Unlike standard ball dispensers, the Roolo's unique shape means it rocks and wobbles unpredictably, keeping dogs engaged and mentally stimulated for longer. It's trusted by behaviourists, trainers, and thousands of dog owners across the UK.
Alongside the Roolo®, Play9 produces Tuki's Treats - a premium range of 100% pure meat treats, gently air-dried in small batches in the UK with zero fillers or additives. Whether it's their venison chew sticks or high-value ox heart rewards, every product is crafted with canine health and enrichment at its core.
“It’s so important to remember that we brought dogs into our world, not the other way around. Our furry friends rely on us to give them the best lives possible, but that’s often easier said than done. Life can throw us into situations where the things we often take for granted (walking our pooches, buying their food, paying vet bills...) suddenly become difficult, and sometimes impossible, without a bit of extra help.
That’s why we’ve teamed up with the GPP: to support anyone who may be struggling with anything doggo-related. Asking for help can be hard, but that’s exactly why the Good Paw Project exists. It’s a safe, supportive space that helps you keep doing what you do best: giving your little legend the happiest life possible.”
What they offer:
Roolo® Treat Dispenser - award-winning enrichment toy
Tuki's Treats - 100% pure meat, UK-made dog treats
Expert-designed enrichment solutions for mental and physical stimulation
Community-focused brand supporting dog welfare initiatives
Why we partnered: Play9 shares our commitment to supporting dogs holistically - not just through physical health, but by helping build resilient welfare networks that keep dogs in homes. They understand that enrichment goes beyond toys; it includes supporting the people who care for dogs every day.
How Play9 Supports The Good Paw Project
Play9 supports The Good Paw Project through practical, community-focused initiatives:
Raffle & Giveaway Support
Donated prizes help us raise funds through raffles and giveaways without relying on people already under financial pressure - a low-barrier way for the wider community to contribute.
Fundraising Events & Awareness
Whether supporting events or awareness campaigns, Play9 helps bring people together around solutions that keep welfare rooted in the communities that need it most.
What their support enables:
Fundraising without relying on people under financial pressure
Community awareness and destigmatization of asking for help
Practical resources for food banks and emergency support
Building stronger local welfare networks
Prevention-focused support that keeps dogs in homes
Real impact: Raffle prizes donated by Play9 help raise funds that directly stock food banks, provide nutrition guidance, and support families before they reach crisis point. At a time when rising costs, housing insecurity, and reduced access to affordable services mean more dog owners are struggling quietly, partnerships like this create safety nets before crisis hits.
It's practical. It's preventative. And it works.
Explore Play9
Check out their award-winning Roolo® enrichment toy and Tuki's Treats - premium products designed by dog lovers for dogs who deserve the best.
Partner With The Good Paw Project
We're always looking for businesses and community partners who share our values.
Partnership opportunities include:
Discount codes with donation percentage
Product donations for food banks or gift boxes
Fundraising event support
In-kind professional services (design, marketing, legal, etc.)
Workplace fundraising initiatives
Whether you're a pet brand, local business, or community organisation - there's a way to work together.
